Furthermore, a lax use of the term Cohousing puts the concept at long-term risk of alienating certain demographics that might otherwise benefit from such a neighborhood. Individuals often choose to detach the term from its actual definition because, for them, Cohousing suggests certain values that they want associated with their particular housing project. Unfortunately, this is a slippery slope. At its most basic level, Cohousing is simply a sustainable, democratic, and pragmatic neighborhood model— something most Americans across the political, geographical, class, and generational spectrum can respect, if not choose for themselves. If Cohousing is permitted to become a catchall term associated with the next edgy, alternative neighborhood experiment, the word may lose its universal appeal and therefore, its effectiveness. Cohousing— which is designed intentionally to be accessible to a wide variety of Americans— could become an exclusive, value-laden term.
Moreover, the misapplication of the term Cohousing is disingenuous to consumers, and often resembles an unethical bait-and-switch sales model. Though every neighborhood is unique, the base model of Cohousing is the product of numerous mistakes, countless experimentations, and literally hundreds of thousands of man-hours. The concept has been through the wringer and has emerged intact, even stronger. To slap the proven Cohousing label onto something dissimilar— especially onto the occasional half-baked housing project that is doomed to fall short of its goals— not only delegitimizes others' hard work, but is misleading to potential buyers.
Finally, in the uphill battle to create synergistic communities amid a culture of militant individualism, we owe it to ourselves to respect the work that has already been done. Cohousing is not the be-all and end-all of high-functioning neighborhoods— innovative neighborhoods of the future will continue to reveal new and important insights about effective community living. However, when we confound the triumphs and struggles of Cohousing with those of other, disparate housing models, we complicate the work of tomorrow's housing leaders. Cohousing means something, and when the term is watered down and divorced from its original intention, the housing, environmental, and justice movements loose an important nuance. Any short-term benefit that could come from this slip of language simply would not outweigh the long-term disservice it would be to the neighborhoods of the future.
While sticks and stones also make homes, words can hurt community.